the greater goodness of macadamia nuts
the greater goodness of macadamia nuts
Where our story began…
‘Love Macadamia’™ is a movement that started with one very simple goal—to spread the love of macadamia nuts by educating health-conscious consumers like yourself about how nutritious, versatile, and truly delicious macadamias are.
We embarked on a mission to spread the love of macadamia nuts. Through a collection of helpful articles, diverse recipes, and cooking tips, you can explore all their benefits.
Spreading the love of macadamias
We love macadamias. From the dedicated growers who nurture the trees to the first-time tasters whose eyes light up with delight—there’s something for everyone to love about macadamia nuts. And the best part? With each crunchy, buttery bite, the love spreads, creating new fans and fostering a community of macadamia lovers. It’s a delicious cycle of discovery and enjoyment that never ends.
Brands we love
It takes brands to bring macadamia nuts to the market. There are so many incredible macadamia nut brands and products to explore. To help you find the best ones, we created a partnership program where companies with products using macadamia nuts can team up with the Love Macadamia movement to help spread the love of macadamia nuts.
Photographs by Courtney Clegg
Photograph by Courtney Clegg
The history of macadamias
Macadamias have a long and rich history. Over 60 million years ago, they first evolved in the rainforests on the east coast of Australia. Since then, the love for these delicious nuts has only grown stronger, with their unique flavor and health benefits captivating people all over the world.
Today there are thousands of macadamia growers ranging from smallholders to large plantations in places like South Africa, Australia, China, Kenya, Hawaii/USA, Guatemala, Vietnam, Brazil, and Malawi, just to name a few.
Macadamia farms
INC Global Statistical Review, 2021
Macadamia nut sustainability
Macadamia trees are one of the most ecologically friendly nut trees because they can be grown across five continents and are known for their resilience largely due to their naturally extensive root structures and their ability to thrive with little to no irrigation.
Not only are these trees globally hearty, but they also provide their own protection system for the wholesome nuts we love. With two protective layers, the green husk and the hard shell, macadamias do not require extensive human intervention.
To complete this naturally perfect ecosystem most farms return the husk to the land as nutrients and mulch to nurture and protect the trees. The shells are also increasingly being used as a source of fuel in the drying process.
Lastly, in one more nod to perfection, like all evergreen trees, the leaves on the macadamia capture carbon all year round and negate their carbon footprint establishing macadamias as an eco-conscious wholefood.
Who’s behind the love macadamia movement?
In 2021, a group of passionate macadamia growers, processors/handlers, distributors, and lovers came together to create a global coalition dedicated to the nuts they loved so much. As the global industry champion, the World Macadamia Organisation (WMO) represents the macadamia growing countries of the world and aims to develop a greater understanding and appreciation of macadamias while stimulating growth, creating demand, and providing the long-term foundations for a strong, sustainable market.
How do you love
macadamias?
Already have a favorite macadamia nut brand or product? Share why you love it with #lovemacadamia on social. Your feedback may be featured on our pages!
